Social Media Management

In today’s hyper-connected gaming landscape, your community doesn’t just play your game—they live around it. Social media is where players celebrate wins, share feedback, discover new features, and rally behind events. Whether it’s a surprise content drop, a Halloween tournament, or a major feature launch, the right social strategy turns passive audiences into active advocates.For live service games, timely, engaging, and platform-specific content is crucial. Each platform—Twitter/X, TikTok, Facebook, Instagram—has its own rhythm, culture, and best practices. A scattered approach can lead to missed opportunities, low engagement, and flat campaigns. But with the right team behind your channels, social media becomes a powerful extension of your brand and your release calendar.

XQA’s Approach to Social Media Management

 

At XQA, we don’t just post content—we craft integrated campaigns that amplify your game’s voice and align with your development and LiveOps schedules. Working closely with your internal marketing and product teams, we take ownership of planning, production, scheduling, and community interaction to keep your channels fresh, relevant, and on-message.

Our approach includes:

  • Strategic Campaign Planning – Aligning content calendars with feature launches, sales, seasonal events, and community milestones.

  • Platform-Specific Content – Adapting tone, visuals, and format for each platform (Twitter/X, TikTok, Facebook, Instagram) to maximize reach and engagement.

  • Creative Production – Producing eye-catching posts, videos, and interactive campaigns designed to spark conversation and sharing.

  • Community Engagement – Actively monitoring, replying, and fostering a vibrant community atmosphere around your brand.

  • Performance Tracking – Monitoring engagement metrics and optimizing campaigns to continually improve reach and impact.

Whether you need us to supplement your in-house marketing team or fully manage your channels, XQA delivers social media strategies that support both your player community and your business goals.

Why Choose XQA

What sets XQA apart is our deep integration with game development cycles. Because we work closely with QA, LiveOps, and development teams, we know what’s coming—and can plan campaigns to amplify new content drops, major updates, and seasonal events in real time.

  • Proven experience managing major titles with millions of DAUs

  • A combined marketing + QA perspective that ensures accuracy, timing, and impact

  • Agile, fast-turnaround workflows that match your development cadence

  • Creative, data-driven campaigns designed for lasting engagement

In summary, XQA stands out as a trusted partner for functional testing. With our exceptional team of experienced testers, commitment to customer satisfaction, and unwavering dedication to quality, we are the ideal choice to ensure the success of your game or application.

Case studies – Social Media Management

2 min read

The Challenge

XQA was tasked by a large Mobile game provider, and one of the world’s leading mobile game publishers, team to manage multiple channels for one of their flagship live-service titles. Their internal teams were focused on content development and LiveOps, leaving little time to execute high-frequency, event-driven campaigns across platforms like Twitter/X, Facebook, TikTok, and Instagram.

Our Approach

XQA took over day-to-day social media management, working closely with clients product and marketing teams. We developed synchronized content calendars aligned with game updates, sales, and seasonal events. Campaigns were tailored to each platform’s strengths—for example, short-form TikTok content for feature teases, playful Twitter banter during live events, and themed Instagram posts for holiday campaigns like Halloween and Winterfest.

We also implemented community engagement routines, responding to player comments, resharing fan content, and driving conversations around new releases.

The Results

  • 38% increase in overall engagement across platforms in the first 90 days

  • 22% increase in average comments and shares per post

  • Improved posting consistency from 2–3 per week to daily, event-aligned content

  • Stronger synergy between release schedules and social hype cycles, resulting in record traffic to store pages during major feature drops

Key Takeaway

By integrating social media strategy directly into the clients content pipeline, XQA transformed their channels into high-engagement, event-driven community hubs, boosting visibility, driving player activity, and supporting commercial goals.